About

Mission and values

Companies, organisations and institutions worldwide are working hard to make a positive contribution to a more sustainable future.

Efforts to counter climate change are a central part of that. Climate change is caused by human activities, and will have to be reversed by human effort. In 2015, the Paris Agreement set concrete goals to limit the rise in temperature to preferably 1.5 oC.

We accelerate sustainable changes

Becoming more sustainable requires major decisions and significant transformations that can only go well if they’re based on the right insights, if they’re given the right guidance, and if they’re supported by effective communication.
Doing The Math can accelerate those changes with decision-support tools that incorporate the desired goals. We help to clarify the strategy, sharpen it if necessary, and make that strategy come to live with everyone involved, through powerful and appealing communication. On top of that, we support putting your strategy into operation by making its progress measurable and transparent.

Our approach

Unique to our approach is that it’s founded on data and mathematics, guaranteeing high-quality, fact-based, quantitative answers to your business questions.

Our approach provides you with a firm grip on your business challenges, and supports you in making the right decisions.

It’s our objective to provide our clients with the consulting support and technology needed to make business decisions at all levels in their organisation, and improve the effectiveness and efficiency of their decision-making by utilising the benefits of applied mathematics.

Team

Doing The Math was founded by experienced analytics experts with a solid background in mathematics and data science. Our unique expertise and experience form the basis for our solutions.

Doing The Math was founded with the ambition to simplify the complicated strategic and tactical decision-making that organisations face in their journey to become more sustainable. We strongly believe that the use of data and mathematics are instrumental in supporting our clients throughout that journey.

John Poppelaars

CEO
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John Poppelaars has founded Doing The Math to realise his ambition to support organisations in becoming more sustainable. John is a passionate proponent of the use of data and mathematics as a key business enabler. Throughout his career, he has applied the business maxim of ‘fact-based improvement of decision making’ to numerous projects across many industries. John was awarded the Franz Edelman Award for this work at TNT Express, which resulted in substantial financial savings and CO2 emission reduction. Next to his work for Doing The Math, John teaches at JADS and the AOG business school and is a member of the innovation board of the Dutch Platform for Mathematics.

Prior to founding his company, John was employed at BearingPoint and ORTEC. John earned a Master’s degree in Econometrics (1990) from the Erasmus University Rotterdam in the Netherlands and is INFORMS Certified Analytics Professional.

Robert Schwarz

Optimisation Modelling Consultant
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ORCID

Robert Schwarz develops software tools that empower decision makers to answer their own questions. He prioritises finding the right solution approach and a high-quality implementation, and explaining how the methods work and where their limitations lie. He enjoys engaging with the open-source community and keeping up with the latest research papers.

Robert studied mathematics in Heidelberg and did research at the Zuse Institute Berlin, working on optimisation problems for gas network operation and expansion planning. He later managed development of a web-based platform for next-generation modelling and applications at LITIC.

Bernard Zweers

Optimisation Modelling Consultant
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Bernard Zweers has experience with using analytical methods to solve business challenges in both healthcare and supply chain applications. He believes that the mathematical model should capture all the complexity of business problems, but that the solution should always be computed in such a way that it is understandable for everyone.
Bernard holds a PhD degree in mathematics from the Vrije Universiteit in Amsterdam. In his PhD research, he developed mathematical models and algorithms to optimise inland container transportation.

Felix Hennings

Optimisation Modelling Consultant
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Felix Hennings is driven by the urge to understand complex systems and processes, which enables him to find specialized solution strategies for a given problem or uncover potential for improvement. He is experienced in creating decision-support systems for industrial problems, knows the relevance of clean and accessible data for a successful project, and believes in the benefit of a high-quality and well-documented implementation that ensures long-term maintainability.

Felix studied Business Mathematics at the Technische Universität Berlin. Afterward, he worked at the Zuse Institute Berlin on optimizing the operation of large real-world gas transport networks, which is also the research topic of his PhD degree.

Frederique van Leeuwen

Optimisation Modelling Consultant
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Frederique van Leeuwen’s passion for doing (the) math began with extra math homework in her early school years and led her to pursue a PhD in Data Science. Driven to bridge the gap between academia and practical application, she became one of the first graduates of the Jheronimus Academy of Data Science. Frederique is convinced that optimization and data-driven insights can significantly enhance decision-making and wants to inspire and help others use these tools to contribute to a more sustainable future. When she’s not doing the maths, she enjoys an active lifestyle in the Spanish Pyrenees.

Samuel Stuger

Student Assistant
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Samuel Stuger is currently pursuing master’s degrees in Applied Physics and Applied Mathematics at the Technical University of Delft. He was drawn to “Doing the Math” largely because of their strong commitment to sustainability—a core value that resonates deeply with his own beliefs. Keen to understand how theoretical knowledge is translated into practical solutions, Samuel is passionate about applying his academic skills to real-world challenges. His goal is to contribute to sustainable projects while learning the dynamics of teamwork and innovation in a real-world setting.

Rokas Bubulis

Student Assistant
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Rokas Bubulis is following a master of Applied Physics at TU Eindhoven with research interests in condensed matter, photonics and quantum computing. Alongside his studies, he created a student team with the goal to investigate the business case of a fleet of new generation bi-directional charging capable electric vehicles as a tool for grid balancing. The team aimed to model energy flows at an airport car parking garage with solar generation facilities and estimate financial viability when trading electricity in intraday market. Wishing to explore more advanced modelling techniques in a professional setting, he is eager to join DTM. 

Colin Poppelaars

Student Assistant
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Colin Poppelaars is currently in his first year of the master’s program in Astronomy with a specialization in Data Science at Leiden University. He was drawn to “Doing the Math” as it allows him to apply his academic knowledge onto tackling real-world challenges, as well as a great opportunity to further develop himself. He is passionate about solving complicated problems by programming, using various methods such as machine learning, data mining and optimization. While Colin has been fascinated by the large scale structures in our Universe, he has always been interested in learning about innovation and sustainability, which makes Doing the Math an unique opportunity for him.

Partners

Contact

Please contact Doing The Math – for a sustainable future to schedule an appointment with one of consultants. We’d be happy to speak to you for a swift and thorough assessment of the requirements and challenges your projects encompass.